The situation
Arizona High School is a co-educational secondary school in Nairobi with an unusual offer: students can take the British IGCSE Edexcel curriculum, the Kenyan national curriculum, or combine the two. That is the school's single biggest selling point to a parent choosing where to send their child.
It was also the hardest thing to explain. A parent comparing schools has to understand what dual curriculum means, what it costs them, what it gets their child, and how to apply, and they are usually doing that comparison in the evening, on a phone, after work. The school office is closed at that hour. Every unanswered question at that moment is a parent who moves on to the next school.
The brief was not "build us a website." It was: make a parent who has never heard of us understand what we offer and take the next step, at eleven at night, without anyone from the school being awake.
What we built
A complete digital presence, designed and built from scratch rather than dropped into a template:
- A brand and design system. Navy, burgundy and ivory, with Cormorant Garamond for headings and Inter for body text. Serious enough for a parent assessing an academic institution, warm enough not to feel like a government form. The school's motto, Strive for Excellence, carries through the whole thing.
- Curriculum pages that actually explain the choice. The two curricula are laid out side by side rather than buried in a prospectus PDF, so a parent can see the difference in one screen instead of downloading a document they will never open.
- School life sections. Facilities, activities and the day-to-day, because parents are buying an environment for their child, not a syllabus.
- An admissions enquiry flow built to convert. The path from "interested" to "the school has my details" is short and obvious on a phone, which is where nearly all of this traffic arrives.
- A live AI assistant trained on the school's own material, answering parent questions at any hour in plain language: what the curricula are, how admissions work, what the school day looks like. When it cannot answer, it hands the parent to the school instead of guessing.
The part most agencies skip: data protection
A school website is not a normal website. This one sits under the Kenyan Data Protection Act 2019, and the raw material we were handed included photographs of identifiable students and staff.
We treated that as a hard constraint from the first day rather than a legal footnote at the end. Student photographs are only published where consent covers it, and the material we use publicly, including the screenshot on this page, is taken from the live public site and deliberately avoids identifiable faces. The school's internal contact details, payment references and address stay in the school's private handover document and appear nowhere public.
We mention this because it is the difference between a portfolio piece and a liability. Any agency can put a school online. Doing it without exposing children is the actual job.
Handover
The school owns the result outright. It was delivered with a written owner's handover document covering how the site works, how to update it, where the domain and hosting sit, and what to do if something breaks. The site runs on infrastructure with automatic SSL, so the certificate never lapses and nobody at the school has to think about it.
No monthly dependency on us was engineered in. If the school wants us for changes, that is a choice they make, not a lock-in they discover later.
Where it stands
The site is live at arizonahigh.co.ke, with the AI assistant answering parent questions around the clock. It was our first completed school platform, and it became the template for how we build the next one.
We do not publish invented conversion percentages here. What is true and verifiable is on this page, and the site itself is a click away.